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How to Sign People Up for Email Marketing at Checkout on Shopify

Sign up email marketing
Published 27 October 2022

Getting people to sign up for marketing emails in Shopify during checkout allows you to stay in touch with your customers. But how do you go about getting them to sign up for email marketing, to begin with?

To sign people up for marketing at checkout on Shopify, go to Settings and select “Checkout”. Then, scroll down to the “Consent for marketing” section. You can also preselect the option for your customers.

This article will help you understand how to sign people up for your email marketing list in greater detail. Let’s get into it.

1. Go to “Settings”, then “Checkout”

Log into your Shopify dashboard. Then, go to “Settings” > then “Checkout”. On Shopify Plus accounts, it will show “Checkout and accounts”.

Alternatively, you can go directly to this page via this link.

Checkout setting

2. Scroll down to ”Consent for marketing” & enable “Email marketing”

This will allow your customers to subscribe to your email list when they checkout. You can also enable “Preselect the option“. This ensures that your customers have, by default, checked the box to sign up for emails from you.

Consent for marketing on shopify

This will increase your email signups. The only time this will not sign someone up is if they manually uncheck the option to sign up for emails or if they have already unsubscribed from emails from your shop in the past.

Keep in mind that this step is a little different if your shop is in Germany. Germany has extremely strict email marketing laws, so you must also allow people to confirm if they are interested in receiving emails from you.

Once you’ve checked the options discussed above, click Save at the bottom of the page to confirm your selection.

Customizing the checkout labels for marketing consent

You can also customize the checkout labels by clicking the “Customize checkout labels” link in the top-right of the section.

You will be brought to a new page which allows you to customize all of the text as shown below. Leaving the text boxes empty will use the default text created by Shopify.

Customize checkout labels.

Final thoughts

Email marketing is a great way to stay engaged with your customers over the long term and helps encourage repeat customers. These steps will increase the likelihood of customers signing up to your email marketing list when checking out on Shopify.

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About Author

Will is a professional Ecommerce Shopify expert (7 years experience) & a professional Filmmaker/Video Editor (17 years experience). Now living between the Isle of Man & Brighton, UK. Highly experienced in Premiere Pro, DaVinci Resolve, After Effects, Shopify, WordPress & SEO. Owner of Teckers, Bounce Color, Stunt Camera Crew & more.