Shopify / Tech

Selling On Shopify Vs Etsy

selling on shopify vs etsy

If you’re planning to open an online store, then you may be wondering what the better option is, from selling on Shopify vs Etsy

It all comes down on what you want to do. While Shopify allows you to start selling on your own online store, Etsy offers you the possibility of selling on their already existing marketplace. We’ll go ahead and discuss both of these options, so you can choose the one that’s best for you.


The first thing everyone thinks about is the price, and here is the first difference between the two platforms. Shopify has a set fee, of at least $30 in order to host your stand-alone online store. It’s a monthly fee, and you don’t have to pay for every transaction. Once you reach a certain point though, you will have to upgrade to a bigger plan.

Etsy, on the other hand, requires their sellers to pay different fees for every service. For example, for every listing you add, you need to pay $0.20, and they expire after four months. If you opt for auto-renewal, you will pay the fee again, in order to have it live. Above that, you will have to pay transaction fees, which are “5% of the total item costs.” You can also opt for advertising, and the price depends on the number of sales. According to the Etsy Fees and Taxes page, “If you made less than $10,000 on Etsy in the past 365 days, you’ll be charged a 15% fee on the order total,” while sellers who make more than $10,000 will only pay 12%.

Shopify wins this one. 


This is something that is only important if you want to create a brand along with your store. With Shopify, it’s very straightforward, because you build a store, and it has your name, texts, and overall branding. 

With Etsy, you will sell under a virtual store, on the Etsy platform. People are looking for certain products, and may or may not get in contact with your store if your listing doesn’t show up first. You basically sell under the Etsy brand, and it can be hard to get remarked. 

Besides, your Etsy store won’t have your domain, which means that customers may have a hard time remembering your name. 

Shopify wins in branding. 

Ease Of Use

When it comes to ease of use, Etsy doesn’t require its users to do anything, except for choose a name for the store and add products. The whole interface is straightforward, and the sellers can start generating profits in no time.

Shopify requires you to build an online store. Even though it’s easy, you may be required to get a little more technical. For example, if you want to remove the “powered by Shopify” branding, you will need to get into your store’s code and remove it from there. Besides, you need to build your store from scratch, using themes and templates.

Etsy wins when it comes to ease of use.


This is for those times when you really need to fix your problem. Happily, both Shopify and Etsy offer their customers support options. Etsy is based on a help centre, as well as a community forum, where you can ask and other people will answer your questions. 

With Shopify, you have access to 24/7 phone and live chat support, in order to find a fix for your problem as soon as possible. 

Shopify wins with the 24/7 support.


When it comes to visibility, Etsy gathers all the relevant products referring to a query and sends them forward. This means that you don’t need to do a lot of things in order to get our products out there. A Shopify-based online store though, won’t have the same visibility. You need to learn how to set up advertising, SEO, you need to optimize everything, and follow the best practices in order to gather prospects and retain customers. 

Etsy stores have a lot more visibility. 

When you start to build your online store, you need to take all these aspects into consideration and think in the long term. Etsy is amazing if you only want to sell from time to time, or sell hand-made products, but on a larger scale, Shopify is the way to go. 

Now you know what selling on Shopify vs Etsy is like, and you can make a decision knowing all the factors involved. 

About Author

As a digital marketer, Andreea also has an incredible passion for photography, so she's here to give you all the information you need on the topic!

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