eBooks are digital products with almost no overhead, making them great if you want to make money. So if you’re going to skip over the physical product and trade it for a download link, you’ll need a Shopify store. Below are five steps you can take for selling eBooks on Shopify.
Step 1: Brainstorm Ideas
First, you’ll need ideas for what you will write about. Start with the two primary forms of books:
- Fiction (fake)
- Non-fiction (not fake)
Fiction books require creativity and a whole lot of effort. Start by following writing prompts and honing your craft in areas you are interested in. Seek feedback for people who aren’t afraid to hurt your feelings and fellow authors.
To write non-fiction books, you’ll want to do some research and solve problems. You can choose to be the ultimate resource for a topic you have expertise in or learn new crafts to share with the world. Try and stick to narrow issues; go to Reddit to find small communities whose problems you solve, focus on communities with at least 100 thousand members.
Step 2: Create Your Shopify Store
Once you’ve got some good books, you’ll want to create a Shopify store. With the Shopify 2.0 update, your theme is selected for you.
Still, you’ll want to run through the editor and familiarize yourself with how to make it unique. You’ll wish to custom graphics to help you stand out compared to the crowd.
Step 3: Get the Downloadable Digital Assets Shopify app
Once your store is where you want it, you’ll need a digital downloads manager to upload your eBooks. Shopify doesn’t have an in-built system, so they have approved apps that you need to install on their app store. The best one on the market is Downloadable Digital Assets.
It’s the ideal way to handle your digital files because its free version offers 2GB of storage. Because most eBooks are tiny, you won’t need to worry about paying for a while. Even when you do, the monthly subscription starts at $5.
Downloadable Digital Assets also include email templates with great customization options. This feature enables you to stand out when marketing your digital books.
It also gives you protection features to prevent customers from sharing downloads with others.
Step 4: List Your eBooks
Once you upload your books through Downloadable Digital Assets, you can begin to list your products. You’ll need to create a new product listing for each of your books to do this. Find out how to add products to Shopify here.
You can watch the video tutorial below to learn how to install the app, upload your products and be ready to sell. It’s super easy.
After adding your products to Shopify, you can attach a digital file (eBooks) to each one of your products. The free version of Downloadable Digital Assets allows you to list one book per product easily.
You can upgrade easily if you want to offer bundle deals (multiple attachments to one product). Just be sure that the digital items you release fill out your store. You don’t want it to look dull.
Video tutorial on how to sell eBooks using Shopify
Step 5: Grow Your Audience
Once your downloadable products are listed and finished, your digital content is ready for sale. You need to make people aware of this offering and grow your audience.
To start, you can use PPC campaigns on sites like Google or Facebook to attract people looking for your book. You might target people who look for “fantasy novels in fiction.” For non-fiction, focus on providing your book as a solution to their questions on Google and Facebook.
You can use this to point people to direct sales of your book. You can include thank you cards within the shipment, asking them to spread the word and follow you on Facebook. People find small creators pretty charming.
You can gain new followers who like your style from your social media. Through this, you’ll be able to make a post to boost your sales (instead of paying for advertising).
Using these steps, you’ll be able to get some significant potential for your Shopify eBook business.