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How to Customize your Brand Settings on Shopify + Pro Tips 

Shopify brand
Published 4 December 2022

In today’s competitive online market, ensuring your brand stands out is more important than ever. If you own a Shopify store, the competition is even stiffer, with over 4 million stores worldwide. However, by customizing your brand settings on Shopify, you can ensure that your store looks unique and attracts attention.  

To customize your brand settings on Shopify, go to your dashboard, then go to “Settings” and click on “Brand”. Here, you can enter your brand’s logo, slogan, color scheme, or any other branding that represents your brand.

Why it’s important to add Shopify brand settings

Adding your branding to Shopify’s branding settings will help you massively.

It will help with the speed of designing the website. These assets will dynamically be placed into all the relevant areas on your website, meaning you won’t have to manually add the colors and logos on every page. They will automatically sync to the right placeholders in your theme.

Read on for a rundown of the steps you can take to customize your brand settings on Shopify:

Customizing your branding in Shopify

1. Go to “Settings” > “Brand”

Go to your Shopify dashboard > Settings > Brand.

Settings
Brand settings in shopify settings

2. Upload your logo

The first step in customizing your brand settings on Shopify is to upload your logo. This is an essential step, as your logo will be displayed on the header of your online store and contribute to its overall look and feel.

If you don’t have a logo yet, Shopify has a free logo maker called Hatchful that could help you with that.

Here are the steps to follow: 

  1. Make sure you’re in Shopify Settings > Brand
  2. Click the “+” button next to “Add a default logo” and choose your logo. PNG is the best for this, so the logo doesn’t have a background. This means it can appear on any color background in your store.
  3. Once your logo has been uploaded, click “Save
Logo brand

Guidelines & tips

Here are a few tips for choosing a high-quality logo that will highlight your store:

  • Choose an image file format suitable for online viewing. The most popular file format for company logos on websites is PNG.
  • Ensure your files meet Shopify’s logo requirements, which you can find on their support site.

3. Add a color scheme 

Next, you’ll want to add a color scheme. This will create a cohesive look for your brand across your marketing materials.

If you currently don’t have a color scheme, then it’s good to get one before building your store’s design. It will help you as you design your pages. You can use tools such as Adobe Color to find complementary color schemes.

Adobe color

Here’s how to select a color scheme:

  1. Make sure you’re in Shopify Settings > Brand
  2. Go to the “Colors” section and enter the hex code for the colors you want to use on your website in the corresponding fields. For example, if you want to use black for your text, enter #000000 in the “Text” field.
  3. Click “Save” once you’ve entered your colors
Colors brand

Guidelines & tips

Here are some guidelines for choosing color schemes that work well on Shopify stores:

  • Choose colors that reflect the style and personality of your brand. For example, consider bold primary colors or pastel hues if you have a contemporary fashion store.
  • Speak to a graphics designer to help with the styling of colors. They are professional at what they do and it can help you immensely.
  • Use AI image tools such as DALL-E to get inspiration.
  • Use contrasting shades to create visual interest and draw attention to critical elements on your website, such as call-to-action buttons or special offers. This way, you can guide customers through your site and lead them to conversion.
  • Consider the color psychology of your target audience and ensure that the colors you choose are appropriate for their tastes and preferences. For example, if your target market is young and hip, bright primary colors may be the way to go.

4. Add a slogan 

Now it’s time to add a slogan. This is optional but can be a great way to communicate what makes your brand unique.

If you don’t have a slogan yet, you can use Shopify’s slogan generator to help.

Here’s how to add a slogan to your brand settings:

  1. Make sure you’re in Shopify Settings > Brand
  2. Scroll down to “Slogan” and enter your slogan or tagline in the corresponding field
  3. Click “Save” when you’re done
Slogan brand

Guidelines & tips

Here are some tips for choosing a great slogan that will make your brand stand out:

  • Keep it short, simple, and easy to remember. Ideally, you should limit it to a sentence or two.
  • Make sure it reflects the personality and style of your brand while also communicating what makes your business unique. For example, if you’re a luxury fashion brand, you might choose a slogan like “Exquisite Style. Exceptional Quality”. Tesco uses “Every little helps”.
  • Choose a slogan that resonates with your target audience and helps them connect with your brand. For example, if you’re targeting young moms, a slogan like “Nurturing Families, One Wardrobe at a Time” might work.

5. Add a cover image

Finally, you’ll want to add a cover image for your online store. This is a great opportunity to show off some of your best products or branding images and will make your store more memorable in people’s minds. Here’s how to add a cover image:

  1. Make sure you’re in Shopify Settings > Brand
  2. Click on “Cover Image” and select an image file from your computer
  3. Once you’re happy with your selection, hit “Save
Cover brand

Tip: Remember to choose an image that is high quality and reflects your brand’s style. If you have a fashion store, consider using an image of some of your latest product shots or high-end fashion photography.

6. Social media links

  1. Make sure you’re in Shopify Settings > Brand
  2. Go to the “Socials” section
  3. Add your social links. These will show on your site dynamically when social links are shown.
Add socials

Video tutorial

Here’s a video that may come in handy if you need tips for customizing your Shopify themes:

Conclusion

Following the steps above, you can easily customize your brand settings on Shopify. The process only takes a few minutes but can significantly impact how customers perceive your store.

It also speeds up the designing process as these assets will dynamically be placed into all the relevant areas on your website, meaning you won’t have to manually add the colors and logos in every place. They will automatically sync to the right placeholders.

Remember, choosing a suitable color scheme, slogan, and cover image is vital in creating a cohesive brand experience that resonates with your target audience. So take your time, and keep these tips in mind as you customize your brand settings. Good luck!

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