Categorizing your products is essential for the best functioning of your online store. In this article, we’re going to talk about how to add collections to Shopify.
Collections are very important for your store, and not just for the user experience, but for SEO purposes too. In order for your store to be successful, you need to have everything as structured as possible.
If your store is very big, then you may even have to add breadcrumbs in order to help your visitors and search engines understand the complexity of your online store.
Check out our ultimate Shopify guide to learn more about Shopify.
There are 2 types of collections on Shopify
- Manual – manually add your own products to your list
- Automatic – create automation such as “Add all products with the product type Lanterns”
Why are Shopify Collections important?
Well, there are a few reasons why the structure of your website is important:
1. Help visitors find your products
When someone is looking on your website, he may want to look for something specific. In order for them to find out exactly what they’re looking for, you need to have your products structured in collections, instead of having everything in one big category and having them find what they were looking for.
Besides the fact that it’s complicated, most of them may not even keep looking.
2. Help the Search Engines understand your website
When search engines index your website, they pay very close attention to the structure. Every single one of your crawlable links is stored in your sitemap, and they have a structure. If you manage to keep that structure, then you will have a higher chance of ranking.
3. Easy maintenance
Of course, having everything structured will also help you add more products in the right categories. This means that instead of just adding the products, you will be able to have them structured and find exactly what you are looking for in the care you need to edit something or create a sale.
4. Easier promotions
If you want to start advertising seasonal products, such as specific Christmas or Easter products, you may need to have them all in a category in order to perfectly reach your target audience.
For example. If you have an electronics store and you are selling limited edition Christmas cameras, you may want to be able to create an ad for that collection alone, instead of the whole website.
Let’s go now and take a look at how to add new collections to Shopify and manage to create the best online store out there.
How to add manual collections to Shopify
1. Go to the “Products” tab
From your Shopify Dashboard, you need to go to the Products tab, and then choose Collections. If you don’t have any other collections, then you will simply press the Create collection button.
2. Choose the Collection type as “Manual”
Fill in the title and description and add a collection photo if you want. Make sure you know how to optimize images for Shopify before adding a photo.
Then make sure you select Manual in the Collection type box.
3. Add products to the collection
You can do this by going to the Products box shown in the red box below. Here you will be able to add any products that you want in this collection and change the order they are shown.
This is ideal if you are wanting to show specific products in an area on your site such as up-sells or cross-sells on products pages.
How to create automated collections in Shopify
1. Go to “Products” then to “Collections”
2. Select “Automated” then “Save”
Here you can of course add your title, description, collection image and more.
The main step is to make sure you select the Automated rule. This will allow you to select automated actions on the next page once you click Save.
3. Add your automation rules
Here is where things get exciting. You can select many types of automation so that only products that fall under your automation will be added to the collection.
Automated collections are great because you don’t need to manually go in and update them constantly when updating products in your store. As long as they fall under your automation rules, they will dynamically be added to your collections.
It’s as simple as that to create collections and add products in Shopify. If you’re interested, you can see our other Shopify tutorials directly from the experts.
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