The ongoing feud between Facebook and Apple keeps stretching and getting thicker, just like recently. When Facebook accepted laws by the European Union, Facebook criticizes Apple of abusing its power to “harm developers and consumers.”
These new laws are called the Digital Market Act (DMA) and the Digital Services Act (DSA). The EU made them public on Tuesday. The laws were made to ensure the tech giants stay in check. Both Acts have their parts to play, to curb the tech giants. The DMA has introduced rules for platforms acting as gatekeepers in the digital space. The DSA exists to address harmful or illegal contents, by asking responsible platforms to take it down.
Apple might have no other choice but to obey the new rules. The EU Commission said it can fine any tech company, who breaks the new laws, up to 10% of their yearly turnover. This means Apple might end up losing around $26 billion.
Facebook Criticizes Apple, and here’s why
Facebook owns Instagram and WhatsApp—two big platforms well known for spreading fake news, extremist contents and hate speeches. They have never been so successful in eliminating such off their platforms. Still, they opened their arms to the new rules. “We hope the DMA will also set boundaries for Apple,” one Facebook spokesperson said in a statement. He went on, as Facebook criticizes Apple, saying: “Apple controls an entire ecosystem from device to app store and apps, and uses this power to harm developers and consumers, as well as large platforms like Facebook.”
Apple did not stay silent after this. They told CNBC, in a statement, that, “We believe that this is a simple matter of standing up for our users. Users should know when platforms collect their data and share it across other apps and websites—and they should have the choice to allow that or not. App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.”
Facebook did not take this Apple’s innovation very well, and it led to a feud. It might explain why Facebook criticizes Apple. Apple had installed a new privacy tool on their devices. Its primary function is to allow their users prevent advertisers from tracking them across different platforms like Facebook.
Facebook makes a lot money from selling ads, and so they had claimed this Apple’s new feature will hurt developers. But Apple had made a response saying: “When invasive tracking is your business model, you tend not to welcome transparency and customer choice.”