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10 Best Shopify apps to improve your store in 2021

best shopify apps

Shopify has blown the socks off the E-Commerce space in recent years, making it easier for most people to create their own online store which was really difficult and expensive 10 years ago. Now this new age of entrepreneurs are flying to create online stores of their dreams, now accessible for everyone. Shopify is now one of the leading e-commerce platforms, currently with many options of apps, accessibility and ease of use.

We have been creating Shopify stores since 2004, so we’ve seen the progression on how fast and powerful it has gotten over the years. Throughout this time we have tested a bunch of apps that have worked well for us and we want to share this valuable information with you. Back when we started there wasn’t much support or info out there for this stuff so we went through a bunch of issues with apps causing heavy site speed issues, messing up theme code and other stuff. So what we want is to help you avoid running into these issues! Below is a list of our favourite apps we use for different things. If you find this useful and have any questions, please comment on the comments section at the bottom of the page.

Coin by ShopPad – Auto currency switcher based on IP Address

coin by shoppad

Again Shopify has some great features these days, one of which is Shopify multi-currency. They teamed up with payment processor Stripe to create Shopify Payments a couple of years ago. This has been a great success for Shopify as it’s the no-brainer to go for on card checkout payments. For Shopify owners it slashed it’s transaction fee to 0% when using Shopify Payments to give incentive for store owners to use it.

So when it comes to using Shopify Payments, it integrates with themes that have been updated since Shopify Multi-currency was created. Most themes have a currency switcher built in but one feature that Shopify does not allow, is automatic changing of the currency based on the customer’s location. So if someone is in America visiting your store, then the price they would want to see is USD, in the UK then it’s GBP. The only way Shopify allows this to happen is by paying for Shopify Plus which is extremely expensive and only for large companies with a massive turnover.

So one highly suggested and tested app to show your customers the prices in their currency that is compatible with Shopify Payments is Coin by Shoppad. We tested this on our stores and it works wonders, feel free to check it out here. Once you set up Coin, it can read the IP address of the customer and show them their currency without them having to go to the currency selector and change it themselves. This avoids friction when a customer goes to your store which some store owners find valuable.

coin features

Price – $4.99/month. 14 day free trial.

App Store Link

Developer’s Website

App in Action

Downloadable Digital Assets

If you sell digital products then Downloadable Digital Assets App is the way forward. This is the leading app in digital downloads as it provides some unique features that no other downloads app has. Features such as; the ability to not send the download link to fraudulent orders, attach multiple files to one product, works within Shopify and not an external website, add the download links to the summary page, customisation of email templates and much more.

digital products app shopify

App Store Link

Developer’s Website

Pagefly Page Builder

pagefly logo

This app is one of the most important if you want to customise your pages in detail. When customising with the themes options on Shopify, you are quite limited with where you can place things and you cannot change much. But what Pagefly have done is allow you to fully customize your page. You can do pretty much everything you can think of when it comes to designing a page. You can add additional CSS, move images/text, Heading tags and also integrate with other apps.

The user interface has been getting much better over the years too, it’s design is really easy to use. Once you understand how the interface works with columns and sections, then it’s super easy. You don’t need to use code to make it work, anyone can use this.

Some features you get are creating Blogs, Product Pages, Collection Pages and much more.

pagefly builder features

Price – Plans include Free, $15, $30, $75

App Store Link

Developer’s Website

Digital Takeout – VAT invoices

digital vat logo

One issue we have had with Shopify is that they don’t make it easy for customers to enter their VAT number into their account so they can receive a VAT invoice. It’s pretty silly really that Shopify hasn’t added this crucial feature as VAT is business tax and used in nearly all businesses. On the other hand, apps have arrived to solve this big issue. Digital Takeout is a good priced app that allows your customer to enter their VAT number into their account and once they place the order, they will receive a full VAT invoice. This app stands at only $9.99/month which is fantastic.

digital vat invoice shopify features

Price – $9.99/month

App Store Link

Developer’s Website

Sitemap & NoIndex Manager – Control duplicate content pages and get better SEO

sitemap app logo

Shopify is known for not having the greatest structure set up when it comes to SEO. They have many duplicate canonical pages which can be confusing for any SEO tools on which one is the real page. The most known confusing structure for SEO experts is Shopify has duplicate collection page links which are used on the store as default, but they are in the sitemap as no index. It would make much more sense to have the actual indexed link being used through-out the store but this doesn’t happen.

Anyway this app can solve some SEO issues with tag, collection and other pages that you don’t want to Google to index. It’s not easy and you need to understand code to add the no index and no follow tags to pages without this app. This app has made these options accessible for anyone who doesn’t know how to code, or even for pros to have a quicker way of doing this.

sitemap features

Price – $4.99/month

App Store Link

Developer’s Website

ReConvert post purchase upsell

reconvert app

If you want to increase your overall conversion value, then this app is for you. After using it for a long time we find this app so crucial if you want extra sales, I mean who doesn’t!

This app allows you to fully customise your ‘Thank You’ page. You can add up-sell products there, offers, time limit discounts, sign up options, social media links and much more. Overall the app pays for itself by far, the amount of customers who actually love seeing an offer at the Thank You page is a decent percentage. We’ve seen conversion rates of up to 9%.

reconvert features

Price – Plans include Free, $8/month, $15/month, $30/month

App Store Link

Developer’s Website

ULTIMATE Cart Drawer/Selly United

We’ve had experience with many up-sell and cross-sell apps over the years. There are some out there which are very heavy on your theme and cause site speed issues like any of the BOLD apps. So make sure to avoid any slow apps that just add unnecessary code to your website and cause it to slow down.

There are 2 apps that shone above the rest and were very good for site speed and also performance.

Selly United

upsell app

This app we found is the best for site speed and it looks great on the storefront. Most apps we have tried were very sluggish, not customisable and added heavy code to the theme. But Selly has smashed this one, it runs really nicely and actually increases conversion value heavily.

Price – Plans include $19/month, $29/month, $39/month, $69/month

App Store Link

Developer’s Website

upsell features

ULTIMATE Cart Drawer

upsell app best

Ultimate Cart Drawer is a little heavier on your themes code but it brings some pretty amazing features which we find valuable. It replaces your standard cart page or drawer to a new up-sell/cross-sell section where your customers can see offers and more items similar. There’s a brilliant option where you can have a price threshold to reach to receive free delivery or a free product.

car drawer upsell features

Price – Plans include $9.99/month, $24.99/month

App Store Link

Developer’s Website

App in Action

Judge.me – Review App

judge review logo

One thing you should do is give confidence to your customers. Customers need to trust you before they are willing to make a purchase. Judge.me app has done wonders for our stores with their intricate settings and options available. The great thing about Judge.me is that it integrates with other apps very well. It also gives your genuine reviews a ‘Verified’ icon to prove that these reviews are genuine and not fake. This gives much more confidence to the customer knowing that these apps stand up for them and not only for the business. It works hand in hand for businesses and customers.

judgeme features

Price – $15/month

App Store Link

Developer’s Website

GoAffPro Affiliate Marketing

logo affiliate

If you have thought about tapping into affiliate marketing to get more traffic, then our experience with GoAffPro has been great. The platform is super easy to use and has many features that you would never have expected but are very useful!

Another feature we think is great is you can link a discount code to an affiliate so when a customer uses the discount code, the affiliate will get their commission, so it avoids using affiliate links which people can be turned off by.

GoAffPro also has automatic payouts to many different types of payments including Paypal, Visa, Bitcoin and much more. You can also tie it to your own domain name, for example affiliate.yourdomain.com.

goaffpro features

Price – Starting from Free, $24/month

App Store Link

Developer’s Website

EU GDPR Cookies notification

eu logo

This is pretty important when it comes to regulation in the EU. We have tested a bunch of these apps and found most of them were very heavy on the themes code which is not what any store owner wants! We all want fast running stores. This app we found runs very smooth and adds hardly any extra speed to the store. It’s fully customisable with color and text so there are no limitations in any way. Highly suggested to use this one over any other, that’s why it’s in our list of the best Shopify apps.

eu gdpr features

Price – Free

App Store Link

Developer’s Website

Klaviyo/Shopify Email

Emails marketing is a must-have with any store. IOts money sitting around if you don’t utilise it. So we’ve found these two apps are our favourites currently.

Klaviyo – Great but it’s expensive – Good for established stores

klaviyo logo

Klaviyo has some insanely good features. This enables you to export custom email lists with customer lifetime value and import into Facebook Ads to create lookalikes. You can also email people who have bought specific products or done specific things in the shop. You can also create flows, for example a birthday flow. This means it links to the birthdays ready by Shopify and you can set up a flow to send an email with a birthday discount code. Flows can be used in many ways and Klaviyo has many templates for this.

The only issues we have with Klaviyo, is that the UI is very confusing for a beginner and takes time to get used to it. Also it’s very expensive. The pricing plans are listed below.

klaviyo features

Price – Click here

App Store Link

Developer’s Website

Shopify Email – Very good price but limited options – Great for beginners

shopify email logo

Shopify Email is a very new addition to Shopify in 2020. But it solves a great issue when it comes to start up companies. We found a lot of email apps were very expensive for a startup as email marketing doesn’t come into effect until you get enough emails to market to. Shopify have solved this issue with overpriced email apps and are charging store owners ? per email. This makes it better for store owners to only pay for what they use rather than a monthly subscription. This gives you time to build up your email list.

shopify email features

Price – $1 for every 1000 emails you send

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About Author

Will is a professional Filmmaker from the Isle of Man, UK. He also is an E-Commerce expert using Shopify/Wordpress & is experienced in SEO.

1 Comment

  • Fred Douglas
    14/07/2021 at 11:31 am

    Thanks to WILL for his effort to make this great list of some really awesome apps to make a Shopify store more powerful and profitable. in addition to this list, I would like to recommend two apps which I have been using for a long time in my own store and I really love them both, First – Hubspot for marketing automation and Second – Slider Revolution by ShopiDevs to create amazing good-looking sliders.

    Reply

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